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About Mike Trup

Mike has some 40 years of international business experience, during which time he held senior management positions with a family company, the international divisions of Fortune 100 companies and grew his start-up technology company into a successful multi-million business and achieved a successful exit through a trade sale. He has a wide range of both operational and strategic experiences that have included:

  • Heading up a strategic review for a Fortune 100 division

  • Running an international division with 9 offices in 11 countries

  • Working as Consultant Economist in a Big 4 consultancy, focusing on market outlooks and turnaround situations.

  • Identifying and implementing several strategy pivots during 20 years as Managing Director of his award-winning software distribution and services company

  • Gaining Investors In People Silver Status and numerous awards for the management team at his company

  • Delivering profitable growth for 19 out of 20 years at his company, achieving top-line growth averaging 24%pa.​

  • Leading the Digital Transformation committee of a major charity

  • Working with Founders in both the Profit and Not For Profit sector to develop and deliver strategic success.

  • Trustee of a medium-sized charity with 800 staff in the field of mental health and crisis support

  • Trustee of a children's charity active in India

  • Angel Investing in a wide variety of industries

Alongside his professional experience, Mike holds a B.Sc. (Econ.), an M.B.A. and an M.Sc. (Psych.) He has trained as a Mindfulness Meditation teacher and in Neurofeedback. He supports the Institute for New Economic Thinking and has a wide range of interests across the social sciences. Mike is a Member of the Association of Business Mentors and an appointed mentor under the Government Help to Grow Scheme,

Today, he offers business mentoring, coaching and strategic and management consulting services.

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My Mission

My mission is to empower executives and CEOs with the knowledge, expertise, and support necessary to build scalable, successful businesses helping them to achieve their business goals and maximize their success. I offer comprehensive business strategy and management mentoring and consulting services, tailored to the unique needs of each client. Above all, my support is not just on theoretical issues but born out of the practical experience and the challenges of the actual implementation. After all, a strategy without implementation is just a dream! I am committed to providing my clients with the highest level of professionalism, integrity, and personalized service.

My Core Values

My core values are the driving force behind everything I do. I believe in:

  • Client-driven approach

  • Integrity

  • Highly practical advice

  • Excellence

  • Understanding my clients' needs and goals

  • Openness and candour in discussions

  • Fact-driven decision-making

  • Personalized approach

  • Empowering clients to execute

  • Continuous improvement

These core values are deeply ingrained in my consulting and mentoring style.  I aim to build long-lasting relationships with my clients and help them achieve their goals and reach their full potential.


"Don't fall in love with yesterday's decisions. Business changes constantly and unexpectedly, you need to reappraise the market and the facts constantly. If circumstances or feedback alters from what you expected, be prepared to reverse or change your decision."

- Mike Trup

Why Work With a Business Advisor

Are you looking to grow your business, but feel like you're not making the progress you want? Are you struggling to achieve your goals and realize your vision for your company? Do you want to become a better leader but don't know where to start? If so, hiring a business mentor could be the solution you need. 

As a business coach and mentor with 40+ years of business experience, I can provide you with the guidance and support you need to overcome your challenges and help you develop a clear, effective strategy for achieving your goals. Whether a startup founder, seasoned CEO, or executive, a business coach can offer valuable insights and perspectives to help you make better decisions, improve your leadership skills, and drive your business forward.

As a business mentor, coach and advisor, I provide personalized, one-on-one consulting services to executives and CEOs in the UK. With years of experience in business strategy and management consulting, I can provide you with the personalized guidance and support you need to overcome your challenges and achieve your goals.


Achieve Success with My Support and Optimise Your Business Strategies


What My Clients Say

Mike is one of the most experienced and capable business leaders I have ever met. He has a wide ranging, successful, business track record and really understands the value of good people and develops them accordingly. Mike is able to understand and talk through complex situations and offers wise counsel to other business leaders who may need an experienced sounding board.

Gill Rouse

Business and Careers Coach

Contact Mike

Contact me today to learn more about how I can help you achieve your business goals.

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